Grow with Ads on Google Presentation

posted in: Paid Search 0
Starting August 2019, we ran a four-part Digital Summer Series. In part one, Jenna (Head of Digital Media & Analytics) presented on how to Grow with Ads on Google with search ads. The event was a great success and we’re making the presentation public. Local business owners can reference it as they learn and test running ads on Google for themselves. The presentation is split into two parts; the agenda is as followed:

 

  • Part 1: SEO vs SEM?, Search Facts, WHY SEM?, Getting Started
  • Part 2: Campaign Structure, Campaigns, Ad Groups, Keywords Landing Page, Ad Extensions

 

Hit play to watch the Grow with Ads on Google presentation:

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