Learn about PPC consultants and where to find one. Marketing managers and/or business owners can improve the performance of their PPC campaigns, reduce costs, and increase their return on investment by bringing in a PPC expert to help guide them.
Welcome.
If you're looking for a PPC Management consultant or want to know more about the benefits and what to look for in hiring a consultant, you've come to the right place. Marketing managers and/or business owners can improve the performance of their PPC campaigns, reduce costs, and increase their return on investment by bringing in a PPC expert to help guide them. Click below to read what's most relevant to you or scroll to keep reading.
What is the role of a PPC Consultant?
The Benefits of Hiring a PPC Consultant
What to look for in a PPC Consultant?
Where can you go to find PPC Consultants?
A Pay-Per-Click (PPC) management consultant is a professional who specializes in guiding and sometimes managing PPC advertising campaigns for businesses. PPC advertising is a digital marketing technique that involves placing ads on search engines or other platforms and paying for each click that the ad receives. A PPC management consultant is responsible for guiding companies to develop and implement effective PPC strategies for businesses to drive traffic to their website, generate leads, and/or increase sales.
The role of a PPC management consultant can involve several key responsibilities:
Overall, a PPC management consultant plays a crucial role in helping businesses achieve their goals through effective PPC advertising. They provide expertise in keyword research, campaign strategy development, optimization, and reporting.
Pay-Per-Click (PPC) advertising is an essential component of modern digital marketing. However, managing PPC campaigns or overseeing an agency that manages your PPC campaigns can be a challenging task. PPC is not easy and to do it well requires a deep understanding of the industry and the latest trends. This is where a PPC management consultant can be invaluable. In this blog post, we'll explore the value of hiring a PPC management consultant and how they can help businesses improve their PPC campaigns.
Hiring a PPC management consultant can be an excellent investment for businesses looking to improve their PPC campaigns. With their expertise, cost savings, customization, time savings, and ability to achieve better results, a PPC management consultant can help businesses achieve their goals and gain a competitive advantage in the crowded online advertising landscape.
When hiring a PPC consultant, it's important to know how to distinguish between a genuine expert and a fraud. People will claim to be the best but you need to watch out for self proclaimed experts and dig into find the true specialists. Here are some key things to look for to ensure you're hiring a reliable PPC consultant:
In summary, by looking for a proven track record, certifications, strong communication skills, transparency, fair pricing, positive reviews, and customized services, you can be more confident that you are hiring a genuine PPC expert and not a fraud.
There are a few different ways to find the right consultant for your business. Below you can find some suggested ways of finding the right consultant for you:
Three are different type of freelance networks but the one I recommend the most would be Upwork. Upwork is a valuable platform for finding specific expertise because it offers a global marketplace of freelance talent from a wide range of industries and skill sets. You can search for PPC Management Consultants specifically and reach out to different specialists, or you can create a post for your specific needs and have PPC freelancers send you proposals on how they can help you. Each freelancer has a custom profile and experienced one's will have reviews.
There are a few top notch PPC blogs that publish their own content but also featured articles from industry experts. You can go there to explore content and authors who are thought leaders in the industry. Often they'll have their information linked and you can reach out directly to them to request a consultation. Search Engine Journal event share a post on recommended thought leadership you should know about, which is linked below.
A simple search on LinkedIn for "PPC consultant" or "PPC specialist" will pull up connection in and out of your next work. You can view their experience right on their profile and message them right there. A review of the companies they've worked for and certification they have posted on their profile will give a good indication of their qualifications to consult. Another great use for LinkedIn, would be to share a post asking your network to recommend someone they know to consult.
A simple search for "PPC Consultant" on Google, will help you find many PPC specialists. Below you can reach out and book a meeting with the author of this post and owner of DDM Generation - a 100% focused PPC Agency.
Jenna has worked on large finance, healthcare, government and B2B SaaS search engine marketing accounts. After going in-house, she built a paid search program from the ground up, helping the acquisition team exceed paid new customer goals by 171%. Her most recent experience has been helping a San Francisco based startup secure their first seed round, as well as running DDM Generation. She has experience working with local businesses, large ecommerce, finance, and healthcare companies with combined monthly budgets of over $6 Million in ad spend.
Book an introductory call with her
Many agencies offer one off consulting. A simple search on Google for "PPC agency" will lead your to many agencies out there. I'd recommend doing your research and finding agencies that are 100% or mainly PPC focused. Agencies claiming to do every aspect of marketing tend to have less in-depth knowledge, as they're spread thin across many channels and services, rather than just one.
