The embedded paid media partner built for complex B2B growth.
DDM connects paid media strategy, execution, data, and decision-making so every investment has a clear role in the business. Our embedded model combines senior hands-on leadership, technical rigor, and close collaboration to turn fragmented channel activity into a coordinated, accountable media program.
The gap we were built to fill.
Consulting services that go beyond guidance.
Paid Media Internal Hire
- Requires onboarding & management time
- Benefits owed, overhead, HR requirements
- High salaries for more experience
- Finding an internal hire with senior level strategy and the ability execute is not easy.
DDM
- Embedded in your workflows: joins Teams channels, company email, weekly syncs
- No overhead: no healthcare, payroll, or office politics
- Direct access to senior expertise - not layers of juniors
- Provide strategy & execution
Agencies...
- Flashy decks, lots of juniors
- Turnover causes lack of insight
- High retainers, over promises
- Traditional agencies work outside the business. Leaving gaps between execution & overall strategy.
We work alongside CMOs, VPs of Marketing and Marketing Directors at B2B tech and mid-market companies - as a peer, not a vendor.
DDM was built to solve a common problem: companies need senior marketing operators who can connect paid media, measurement, and business strategy; not another agency managing disconnected tactics.
Traditional agencies often divide strategy, execution, analytics, and client communication across different people. Internal teams may have strong marketers but lack the specialized expertise or capacity to operate an increasingly complex media program.
DDM works in the space between the two.
We become part of your team, stay close to the work, and take responsibility for both the strategic direction and the details required to carry it forward. Senior expertise does not disappear after the kickoff call. It remains involved in the campaigns, data, decisions, and conversations that shape performance.
Jenna spent a decade in B2B paid media, starting at New York City's top search engine marketing agency where she managed programs for companies including Blue Cross Blue Shield, KeyBank, and Strava - overseeing more than $6 million in ad spend. She went on to build an in-house paid search program from the ground up at a series-funded startup, where her work helped the acquisition team exceed new customer goals by 171%. Jenna founded DDM Generation to make senior expertise accessible in the shape modern marketing teams actually need it.
Senior expertise stays close
Senior expertise stays close to execution. The people shaping your strategy stay involved in the work.
We protect the quality of the work
We take on engagements where we know we can create meaningful value. When another partner is a better fit, we'll tell you.
Evidence over opinion
We make recommendations supported by evidence so that you can defend them to marketing, sales, finance, and executive leadership.
Transparent about limitations
We are candid about what the data can tell us, what it cannot, and where experience and judgment are required.
Embedded by design
We work inside your operating rhythm; in the conversations, decisions, and feedback loops that affect paid media.
Connected to the business
We connect every recommendation to the company's goals, economics, sales motion, and growth priorities.