PPC Guru Guide

How AI Has Radically Changed the Competitiveness of Agencies in Search Marketing

Generative AI on Search Engine Results: Quality Over Quantity will Prevail

Dive into how generative AI in search results creates opportunities and challenges for marketers. Why quality over quantity will win out every time in the future.

PPC Landing Page Best Practices for Success [with examples]

To maximize the return on your advertising investment, you need to focus on Conversion Rate Optimization (CRO).

Unlock Insights with Google Ads and GA4 Events

Tracking events and conversion actions across both Google Ads and Google Analytics 4 will help you strengthen your marketing efforts and help you make decisions faster.

The Impact of AI on Search Advertising

AI is already playing a significant role in shaping the future of search advertising and it will continue to have a profound impact. Below I've broken down some affects of AI and share my own personal experience for other business owners to understand.

Hiring a PPC Consultant & Where to Start

Learn about PPC consultants and where to find one. Marketing managers and/or business owners can improve the performance of their PPC campaigns, reduce costs, and increase their return on investment by bringing in a PPC expert to help guide them.

How To Choose The Right Google Ads Extensions

Learn all about Google Ads extensions, its benefits, types, and how to choose one that can help you achieve your business goals.

ELI5: Google Analytics 4 (GA4) Explore Report

Read an ELI5 (Explain Like I'm 5) rundown of GA4 measurement and explore tab reports. How does GA4 compare to playing a board game?

Data Science in Marketing Departments

First, take a second to think about how your organization or team is actively using data to make decisions. Next, how do the different departments and team members within an organization use data? We’re going to discuss one specific department

A Mobile-First Internet; How to Avoid Missing Out.

Mobile first internet is an approach where prioritization of design and user experience is given to mobile sites as more internet users are making the switch to using mobile devices for the research and purchase of products and services.

How to Create Your First Google Ad

Creating your first Google Ad may seem like an easy task, but there are many factors that you should take into consideration to make it a successful and optimized campaign. Despite its challenges, it is undoubtedly one of the best ways to advertise your business. 

What is the Difference Between SEO and SEM? [with Examples]

When it comes to understanding SEO vs SEM, they are similar yet different. Essentially two sides of the same coin, both these concepts are used to help you get traffic via search engines.