Blog

Paid media insights from an expert.

A growth marketing blog for CMOs, marketing managers, business owners, and entrepreneurs written by a B2B paid media specialist. Learn more about her here.🚀

Learn more about growth marketing, search engine marketing, conversion rate optimization, marketing data analytics and more.

Maximizing Google Ads ROI: The Critical Role of Salesforce Data Organization
SEM

Maximizing Google Ads ROI: The Critical Role of Salesforce Data Organization

When Salesforce data is well-structured and aligned with marketing efforts, it empowers both sales and marketing teams to drive better results.

How AI Has Radically Changed the Competitiveness of Agencies in Search Marketing
SEM

How AI Has Radically Changed the Competitiveness of Agencies in Search Marketing

Artificial intelligence (AI) has transformed search marketing, fundamentally altering the competitive landscape.

Generative AI on Search Engine Results: Quality Over Quantity will Prevail
Growth

Generative AI on Search Engine Results: Quality Over Quantity will Prevail

Dive into how generative AI in search results creates opportunities and challenges for marketers. Why quality over quantity will win out every time in the future.

Unlock Insights with Google Ads and GA4 Events
Analytics

Unlock Insights with Google Ads and GA4 Events

Tracking events and conversion actions across both Google Ads and Google Analytics 4 will help you strengthen your marketing efforts and help you make decisions faster.

Latest Articles

Analytics
CRO
Growth
SEO
SEM
SEM

Maximizing Google Ads ROI: The Critical Role of Salesforce Data Organization

When Salesforce data is well-structured and aligned with marketing efforts, it empowers both sales and marketing teams to drive better results.

SEM

How AI Has Radically Changed the Competitiveness of Agencies in Search Marketing

Artificial intelligence (AI) has transformed search marketing, fundamentally altering the competitive landscape.

Growth

Generative AI on Search Engine Results: Quality Over Quantity will Prevail

Dive into how generative AI in search results creates opportunities and challenges for marketers. Why quality over quantity will win out every time in the future.

CRO

PPC Landing Page Best Practices for Success [with examples]

To maximize the return on your advertising investment, you need to focus on Conversion Rate Optimization (CRO).

Analytics

Unlock Insights with Google Ads and GA4 Events

Tracking events and conversion actions across both Google Ads and Google Analytics 4 will help you strengthen your marketing efforts and help you make decisions faster.

SEM

The Impact of AI on Search Advertising

AI is already playing a significant role in shaping the future of search advertising and it will continue to have a profound impact. Below I've broken down some affects of AI and share my own personal experience for other business owners to understand.

Growth

Hiring a PPC Consultant & Where to Start

Learn about PPC consultants and where to find one. Marketing managers and/or business owners can improve the performance of their PPC campaigns, reduce costs, and increase their return on investment by bringing in a PPC expert to help guide them.

SEM

How To Choose The Right Google Ads Extensions

Learn all about Google Ads extensions, its benefits, types, and how to choose one that can help you achieve your business goals.

Growth

ELI5: Google Analytics 4 (GA4) Explore Report

Read an ELI5 (Explain Like I'm 5) rundown of GA4 measurement and explore tab reports. How does GA4 compare to playing a board game?

Growth

Data Science in Marketing Departments

First, take a second to think about how your organization or team is actively using data to make decisions. Next, how do the different departments and team members within an organization use data? We’re going to discuss one specific department

SEO

A Mobile-First Internet; How to Avoid Missing Out.

Mobile first internet is an approach where prioritization of design and user experience is given to mobile sites as more internet users are making the switch to using mobile devices for the research and purchase of products and services.

SEM

How to Create Your First Google Ad

Creating your first Google Ad may seem like an easy task, but there are many factors that you should take into consideration to make it a successful and optimized campaign. Despite its challenges, it is undoubtedly one of the best ways to advertise your business. 

SEO

What is the Difference Between SEO and SEM? [with Examples]

When it comes to understanding SEO vs SEM, they are similar yet different. Essentially two sides of the same coin, both these concepts are used to help you get traffic via search engines.