Explore insights, practical guidance, case studies, and client highlights across paid media strategy, execution, measurement, and leadership.
A practical guide to structuring LinkedIn Ads, developing TOFU, MOFU, and BOFU audiences, targeting priority accounts, and measuring qualified pipeline through the CRM.
Read more →How generative AI on the SERP changes SEM, why quality over quantity will win, and what marketers should do next.
Read more →AI has made large agencies less relevant in search marketing and empowered individual specialists to outperform for a fraction of the cost.
Read more →DDM works alongside Trinity Consultants' internal team on paid media strategy, execution, and measurement. In August 2026, Trinity announced that it entered into a definitive agreement to be acquired by Veritas Capital, marking an important milestone in the company's continued growth. We are proud to support the paid media program behind a leading global consulting firm helping organizations solve complex environmental, engineering, and compliance challenges.
Read the announcement →DDM works alongside DroneDeploy's internal team on paid media strategy, execution, and measurement. In July 2026, DroneDeploy announced that it entered into a definitive agreement to be acquired by Procore for approximately $845 million in cash. We are proud to support the paid media program behind a category-defining B2B technology company.
Read the announcement →3D ProScan's paid search program demonstrated the power of full-funnel tracking, continuous feedback loops, and a tailored paid search strategy.
Read more →We're preparing a curated set of downloads drawn from real engagements. Check back soon or get in touch to request early access.
Contact DDM