Case Study: Full Funnel Tracking Elevates 3D ProScan
Introduction
3D ProScan, a leading provider of 3D scanning and printing solutions, sought to enhance its paid search program to increase market reach, drive quality leads, and outshine competitors. They partnered with DDM Generation, a boutique digital marketing agency, known for its 1:1 innovative strategies and data-driven approach.
Challenges
Lack of Full-Funnel Tracking: 3D ProScan had limited visibility into their customer journey, making it difficult to assess the effectiveness of their marketing efforts.Inconsistent
Undifferentiated Paid Search Strategy: Their existing paid search strategy was generic and poorly managed.
Solutions
1. DDM Generation integrated advanced tracking systems to monitor 3D ProScan's campaign and keyword performance from initial awareness to final conversion. This comprehensive tracking help all parties understand which changes, tests and touch points were most effective.
2. To ensure continuous optimization, DDM Generation implemented structured feedback loops, regular meetings to discuss campaign performance and identify areas for improvement.
3. DDM Generation crafted a unique paid search strategy tailored to 3D ProScan's strengths and market position. Using tailored ad copy, niche targeting and
Results
1. Improved ROI: 3D ProScan experienced an increase in leads and reduction in cost per lead.
2. Higher Conversion Rates: Conversion rates improved by 35% due to targeted ad strategies and optimized user experiences.
3. Enhanced Lead Quality: Lead quality improved, resulting in an increase in qualified leads.
Conclusion
DDM Generation’s innovative approach to enhancing 3D ProScan’s paid search program demonstrated the power of full-funnel tracking, continuous feedback loops, and a unique paid search strategy. The collaboration not only improved immediate campaign performance but also positioned 3D ProScan for long-term success in the competitive 3D scanning industry. By leveraging data-driven insights and maintaining a focus on continual improvement, DDM Generation helped 3D ProScan achieve substantial growth and establish a strong competitive edge.