Google & Bing Ads PPC Management Costs

Read First.
What sounds most like you?

Hands off approach: "I am looking to hire an expert I can trust to handle everything."

Recommended pricing plan: Peace of Mind Plan
Best for: Busy business owners, entrepreneurs and one person/small marketing teams.
Benefits: Saves you and your team time, better ROI, stress-free management, expert knowledge.

High touch approach: "I am looking to hire an expert to guide and teach my team."

Recommended pricing plan: Consultant Integrator
Best for: Best for medium to large size enterprises with marketing departments and data analytics teams.
Benefits: Set your search engine marketing efforts up for success. Have an expert lead your team to a higher ROI and feel confident in their work. High integration, calls often. Multi-department touch points.

Peace of Mind Plan

‍Phase 1: One Time PPC Account Build
Starting at $950
We'll set your account up for success. Takes 5-10 business days to complete.
Get started
Campaign strategy development
Keyword & business research
Keyword build
Google Tag Manager & GA4 setup
Custom ad copy writing
Ad extensions built out
Tracking templates and conversion actions
Landing page recommendations
Quality assurance & settings adjusted
Audiences, negatives & locations applied
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Phase 2: Monthly PPC Account Management
Starts once the campaigns are live. Select how much you would like to spend on campaigns per month:
Ad spend is:

<$0k/mo

3

<

$499 Flat Rate

3

>

15% of ad spend

25

>

10% of ad spend

100

>

7.5% of ad spend

150

>

6% of ad spend

200

>

Let's chat

Get started
Two 30 minute calls per month (Additional calls cost $200/hr)
Keyword optimizations
Monthly in-depth performance reports
Demographic bid adjustments
A/B testing
Ad scheduling
Expansion builds as needed
Auction insights analysis
Opportunity scoping
& More!

Consulting Integrator

Search Engine Marketing Advising
$200/hour with at least 8 hours monthly commitment
Hire a specialist to lead your team to success. Learn how Jenna can help below:
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Implement proper tracking tags and triggers in Google Tag Manager (GTM).
Create processes for data intake, storage and learning.
Solve complex tracking problems across customer journey and touch points for all leads and/or sales.
Learn PPC focused marketing principles and best practices
Set up for Enhanced Conversions, Cross Domain Tracking, and Dynamic Remarketing.
Guidance on AI implementation to improve efficiency and save on costs.
Create naming convention for campaigns across platforms and roll out streamlined UTM parameters.
A/B and multivariate testing recommendations.
Set up CRM (Hubspot / Salesforce / ect.) Integration with search platforms for customer journey tracking.
Define lead stages and lead scoring.
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Account Build
$950 one time fee for lead generation companies + $1000+ for ecommerce
$1950 + ecommerce
Includes:
Keyword & business research
Ad extensions built out
Custom strategy development
Account settings adjusted
Keyword build
Landing page recommendation
Landing page recommendation
Google Tag Manager & GA setup
Tracking templates and conversion actions
Get started
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Account Management

This starts once the campaigns are live.
Includes:
Monthly in-depth performance reports
Device bid adjustments
Keyword optimizations
Ad copy testing as needed
Landing page A/B testing
Expansions builds as needed
Demographic bid adjustments
Audience optimization
Get started
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Data Consulting

$950 one time fee for lead generation companies + $1000+ for ecommerce
$250/mo
Includes:
Keyword & business research
Ad extensions built out
Custom strategy development
Account settings adjusted
Keyword build
Landing page recommendation
Landing page recommendation
Google Tag Manager & GA setup
Get started
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Landing Page Optimization

This starts once the campaigns are live.
$150/mo
Includes:
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Get started

FAQs

Frequently Asked Questions

Do I need to do Account Build + Account Management together?
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These come packaged together, however, we do make exceptions for clients who only need account management. The reason we recommend account build is because majority of the time we don't want to manage poorly built campaigns and messy conversion tracking. The point of Account Build is to start off with a top notch core structure.

Do you do SEO?
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Search engine optimization (SEO) is not part of our offering.

Do you offer guaranteed leads?
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We do not guarantee leads. There are many factors that can effect quantity and quality, however, with that said we are extremely confident in our ability to drive quality conversions and maximize efficiency.

Do you do Facebook, Amazon and/or LinkedIn Ads?
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At this time I only specialize in Google and other search engines.

Still have questions?

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