The thinking, tools, and work behind better paid media decisions.

Explore insights, practical guidance, case studies, and client highlights across paid media strategy, execution, measurement, and leadership.

Insights

01
Marketing Data

How to Send CRM Pipeline Back to Your Ad Platforms

Jenna Clark · November 5, 2026 · 12 min read
Offline ConversionsConversion TrackingCRMGoogle Ads

A step-by-step guide to sending Salesforce and HubSpot stages and opportunity value back to Google Ads, Microsoft Advertising, LinkedIn, and Meta.

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02
Marketing Data

The B2B Paid Media Governance Framework

Jenna Clark · November 5, 2026 · 14 min read
GovernanceConversion TrackingAttributionCRM

Lifecycle stage mapping, conversion action hygiene, deduplication logic, and lifecycle signal optimization across Google, Microsoft, LinkedIn, Meta, and your CRM.

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Client Work

01
Client Milestone

Veritas Capital to Acquire Trinity Consultants

DDM Generation · August 2026 · 1 min read
Client Milestone

DDM works alongside Trinity Consultants' internal team on paid media strategy, execution, and measurement. In August 2026, Trinity announced that it entered into a definitive agreement to be acquired by Veritas Capital, marking an important milestone in the company's continued growth. We are proud to support the paid media program behind a leading global consulting firm helping organizations solve complex environmental, engineering, and compliance challenges.

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02
Client Milestone

DroneDeploy announces agreement to be acquired by Procore

DDM Generation · July 2026 · 1 min read
Client Milestone

DDM works alongside DroneDeploy's internal team on paid media strategy, execution, and measurement. In July 2026, DroneDeploy announced that it entered into a definitive agreement to be acquired by Procore for approximately $845 million in cash. We are proud to support the paid media program behind a category-defining B2B technology company.

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Downloads

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