DDM
Connected paid media expertise

Paid media strategy, execution, and measurement-connected inside your team.

DDM works alongside established B2B demand generation teams to turn business priorities, approved messaging, content, and creative into coordinated paid media programs. We help determine where to invest, build and manage the campaigns, connect performance to downstream evidence, and recommend what should happen next.

Discuss Your Paid Media Program →See Our Approach
A defined role inside your team

Your team owns the market story. DDM owns the paid media system.

Strong paid media depends on inputs that no external partner should invent in isolation: business priorities, customer knowledge, positioning, offers, messaging, content, and creative. DDM works with those approved inputs and turns them into a coordinated media program-defining channel roles, building campaign and audience architecture, managing execution, strengthening measurement, and helping the team decide what should happen next.

Your internal team bringsBusiness and revenue priorities
DDM ownsChannel and investment recommendations
We decide togetherCampaign priorities and timing
Your internal team bringsICP and market knowledge
DDM ownsAudience and campaign architecture
We decide togetherTesting roadmap
Your internal team bringsOffers and demand generation programs
DDM ownsPlatform builds and launches
We decide togetherMeasurement definitions
Your internal team bringsMessaging and approved ad copy
DDM ownsBudgets, bids, pacing, and optimization
We decide togetherBudget shifts
Your internal team bringsContent, creative, and brand approval
DDM ownsTaxonomy and paid-media data requirements
We decide togetherInterpretation of results
Your internal team bringsLanding pages and internal production
DDM ownsReporting, analysis, and recommendations
We decide togetherWhat scales, changes, or stops
Your internal team bringsCRM, RevOps, web, and development access
DDM ownsPaid-media QA and cross-functional coordination
We decide togetherLearning and next actions
Two ways to work with DDM

Two operating modes. The same senior ownership of execution.

Mode 01

Activate and operate

Your demand generation team sets the priorities and provides the approved campaign inputs. DDM translates them into audience strategy, campaign architecture, platform execution, measurement, and ongoing management.

Mode 02

Advise and operate

DDM works with demand generation leadership to recommend channel roles, audiences, investment levels, campaign structure, testing priorities, and measurement-then executes the approved strategy.

In both models, senior DDM expertise stays close to execution.

Four connected capabilities

The capabilities required to operate paid media as one connected program.

  1. 01

    Paid Media Strategy & Management

    Translate business and demand generation priorities into channel roles, investment plans, campaign architecture, execution, and a repeatable decision process.

  2. 02

    Paid Search

    Build and manage Google and Microsoft programs around buyer intent, client-approved messaging, CRM outcomes, and pipeline evidence-not platform conversions alone.

  3. 03

    Paid Social & Account-Based Media

    Turn priority accounts, buying roles, approved content, and creative into coordinated LinkedIn, paid social, and account-based media activation.

  4. 04

    Paid Media Data & Measurement

    Connect campaign taxonomy, tracking, conversion definitions, CRM outcomes, attribution lenses, reporting, and decision history around the questions the business needs to answer.

The technical layer

Technical rigor is part of the media program-not a separate reporting exercise.

DDM works inside the details that determine whether paid media can learn: data intake, campaign taxonomy, UTM governance, conversion architecture, source preservation, CRM handoffs, offline signals, platform feedback, budget context, and reporting logic. That technical foundation remains connected to the people making campaign and investment decisions.

  1. 01
    Business priority
  2. 02
    Campaign taxonomy
  3. 03
    Audience and channel execution
  4. 04
    Conversion
  5. 05
    CRM progression
  6. 06
    Platform feedback
  7. 07
    Investment decision
Close-up of a person using a smartphone on a city street
Reaching buyers where the decision journey actually happens
Designed for established B2B marketing teams

Built for companies with internal capabilities and meaningful media complexity.

DDM is not a substitute for an internal marketing function. We are most effective when we can work alongside a capable team, connect its inputs, and take clear ownership of the paid media operating layer.

  • An established B2B demand generation or marketing team
  • A defined ICP, market, product, or growth priority
  • Internal ownership of messaging, content, creative, and approvals
  • An established CRM and sales process
  • Access to web, marketing operations, RevOps, creative, and sales stakeholders
  • Meaningful paid media investment or a clear reason to expand it
  • A need for senior strategic, technical, and executional ownership

Bring paid media closer to the business.

Discuss your current program, internal capabilities, measurement challenges, and growth priorities directly with Jenna Clark.

Discuss Your Paid Media Program →